- Trends
7 key trends redefining the groom's look
What about the groom? For years, the spotlight in bridal fashion has almost always been on the same person: her. The dress, the veil, the shoes, the second and even third look… But what about him? He’s finally beginning to claim his own space (and his own wardrobe) in the world of weddings.
This shift isn’t happening in isolation. Menswear has been pushing beyond its traditional boundaries for several seasons now, with the red carpet becoming one of its most exciting testing grounds. Timothée Chalamet, Jacob Elordi, Bad Bunny and Pedro Pascal are just some of the style icons leading a generation of men who approach formal dressing with greater freedom and fewer rules.
That new attitude is making its way into 2027 groomwear, too. Fresh silhouettes, less predictable colours, characterful fabrics and increasingly individual accessories all point to a new direction, one that’s also becoming clear at Barcelona Bridal Fashion Week. Today’s groom no longer just wants to look the part. He wants to feel like himself in what he wears, stand out and express his personality without compromising on elegance. It’s a shift also noticed by Italian label Petrelli Uomo: “Men have become just as discerning as brides. They’re keeping a close eye on all the latest trends, too.” They know the rules and are choosing which ones to keep, reinterpret or make their own.
Here are the key trends shaping men’s wedding style in 2027:
The red carpet, music, football and the runway are all pushing the boundaries of modern masculinity. The bridal industry is beginning to embrace that shift.
1. The suit is rewriting the rules
The suit isn’t going anywhere. It’s simply evolving. Menswear has been exploring new ways of dressing formally for some time now. Just look at today’s leading names in film, music and football, not to mention the red carpet and the runway. Suits are now being reimagined through different proportions, bolder colours, jewellery, streetwear influences and trends such as the starboy aesthetic. It’s a freer approach to menswear that’s beginning to find its place in wedding fashion, too.
So what happens when this evolution makes its way into the world of weddings? Tailoring house Arax Gazzo offers an interesting perspective: more relaxed silhouettes are catching on faster among wedding guests, while grooms remain a little more cautious. DORMEN Cerimonia & Classic shares a similar view, seeing “modernity as an evolution of formalwear rather than a rejection of its foundations”. Italian label Petrelli Uomo adds another factor to the mix: the setting, with more and more choices being tailored to weddings on the beach, at country estates or in other distinctive venues.
The point isn’t to break with tradition for the sake of it. The new groom’s suit simply opens up more possibilities, giving every man the freedom to decide how he wants to play by the rules.
2. As individual as it gets
Personalising a groom’s suit no longer necessarily means having it made from scratch. In 2027, individuality is just as much about the little details that take a look beyond the expected: a distinctive lapel, an unusual fabric, a pop of colour or a statement piece of jewellery can say a lot about the person wearing it.
At Petrelli Uomo, for instance, this approach takes shape through Swarovski buttons, jewelled embellishments, chains and brooches, adding contrast to the growing preference for more understated suits. Osman Yalvak, representing the third generation of DORMEN Cerimonia & Classic, takes the idea further: personalisation can also mean choosing the right silhouette, lapel design or accessories from a ready-to-wear collection, without always having to go down the bespoke route. David Lema, Sales Director for Spain at Arax Gazzo, meanwhile, focuses on the finer details, from colour choices to subtle jewellery, that can make all the difference without taking over the entire look.
Petrelli Uomo: “Men have become just as discerning as brides. They're keeping a close eye on all the latest trends, too.”
3. Matching outfits? It’s all about harmony
Couple dressing is having a moment, but dressing as a couple doesn’t mean dressing alike. In the wedding world, literal coordination — matching colours, flowers or details — is giving way to a much more contemporary approach: creating two individual looks that work beautifully together. In other words, complementary, not identical.
That’s the view shared by the brands consulted by BBFW. Petrelli Uomo favours creating a visual connection through style, formality or subtle details, rather than going for an overly coordinated result. Osman Yalvak from DORMEN takes it a step further: “The aim isn’t to dress alike, but to show that you belong together.” Contrasts can work just as well. A classic, understated tuxedo, for example, can be the perfect match for a much more elaborate wedding dress. David Lema from Arax Gazzo is even more emphatic, arguing that matching the groom’s colours to details in the bride’s outfit, the flowers or the décor is a thing of the past.
The new approach to wedding couple dressing isn’t about looking identical. It’s about bringing two different styles together without losing what makes each one unique.
4. A more diverse colour palette
There’s more to life than neutrals. Black and navy aren’t going anywhere, but they’re no longer the only options. In 2027 groomwear, colour is moving beyond the occasional bold choice to become a fully fledged part of the formal wardrobe. Warm, natural shades are opening up new possibilities, allowing grooms to stand out while keeping things elegant.
David Lema from Arax Gazzo still sees navy as the ultimate classic, although he points to green as one of the alternatives with the most potential. Petrelli Uomo also confirms the shift towards a warmer palette, while DORMEN makes an important distinction: the colours gaining attention as trends aren’t always the ones that make it into men’s wardrobes. The brand is seeing growing interest in earthy tones and singles out wine burgundy as a key shade for 2027. Rather than crowning a new colour king, the real trend is simply being more confident in your choices.
DORMEN: “We see modernity as an evolution of formalwear rather than a rejection of its foundations.”
Arax Gazzo: “Grooms are confident in themselves. They know what they want and what suits them.”
5. When the fabric does the talking
Less fuss doesn’t mean less interest. As groom’s suits become cleaner in their lines, fabrics, textures and finishes are taking on a bigger role in setting them apart.
David Lema from Arax Gazzo points to precisely this apparent contradiction: simpler lines and more restrained colours are being paired with structured fabrics that feel good to the touch and bring an added sense of elegance to the overall look. Petrelli Uomo highlights another increasingly important priority: comfort. The brand favours natural fibres blended with elastane to create suits that move more easily with the wearer.
At DORMEN, experimentation also comes through in embellishment, with crystal-adorned tuxedos giving familiar silhouettes a fresh twist without losing their formal character. Osman Yalvak, the brand’s spokesperson, is quick to point out an important distinction: innovation doesn’t mean embellishment for its own sake. In 2027 groomwear, fabric is no longer just the foundation of a suit. It’s part of its visual language.
6. Making a statement from the ground up
Who says you have to start with the suit to make a statement? Groom’s footwear offers plenty of room for personal expression, although classic styles still hold their ground.
At Arax Gazzo, polished Oxford and Derby shoes in neutral shades, often with subtle patterns, remain popular choices. More adventurous grooms, meanwhile, are exploring different leathers, two-tone combinations and designs that move away from traditional shapes. Petrelli Uomo adds another deciding factor: comfort, which is driving interest in softer materials.
DORMEN, however, warns against confusing individuality with extravagance. Shoes should work with the formality, proportions and overall character of the suit. In 2027, groom’s footwear doesn’t need to break the rules to have personality. Sometimes, a well-chosen classic can make just as much of a statement as the most unexpected design.
7. Small details, big stories
Sometimes the smallest piece says the most about the person wearing it. Just look at today’s style influencers and fashion icons: the brooch has made a comeback in menswear, moving from the runway to the red carpet and winning over a new generation of trendsetters.
The same oversized Chanel floral brooch worn by Pedro Pascal at the 2026 Oscars appeared again a few months later on Lamine Yamal’s black suit at the Ballon d’Or ceremony. Film and football brought together by an accessory capable of completely transforming a formal look. Could we see it making its way into wedding fashion, too?
In the bridal world, groom’s accessories — including jewellery of their own — are also becoming an increasingly important way to bring in personality, style and even a sense of history. At Arax Gazzo, cufflinks and watches stand out in particular, especially when they’re gifts or family heirlooms. Petrelli Uomo also highlights cufflinks and chains as details that can transform even the simplest suit.
DORMEN, meanwhile, is noticing a shift in neckwear: bow ties are gaining ground, while the traditional wedding cravat is becoming less common. The trend isn’t necessarily about adding more, but about choosing more thoughtfully. In 2027, a single accessory could be the finishing touch that tells the story of the man wearing it.
After these seven trends, one thing is clear: the groom is no longer playing second fiddle in the wedding story. He’s following fashion, keeping up with trends and, above all, becoming more confident about how he wants to look on his wedding day. David Lema from Arax Gazzo puts it simply: “They’re confident in themselves. They know what they want and what suits them.” The 2027 groom isn’t just looking to dress well. He’s looking to dress like himself.
