The future points towards the smart store

05 December 2017

New technology has been a winning proposition for years now and it is changing the retail fashion game at a dizzying speed. The bridal sector is no exception. How we shop has changed and will continue to change and retailers have to keep their fingers on the pulse or be left behind. Read more

The competitive environment imposed by the Internet and the fact that the smartphone is now an extension of the consumers' arm means we need to strive to stay a step ahead of the game. Numerous studies confirm that the future of retail sales points towards the smart store. We are all familiar with smart buildings and the same technology is now being implemented in stores in the shape of innovations that enable stores to offer ever more personalized service. According to a study by Juniper Research, conducted by James Moar, the key is to invest in "new technologies, from mobile points of sale to the automation of the inventory checking system. This transforms the cashiers in the retail sector into personal advisors, allowing them to offer a more personalized and adaptable service."

In this regard, smart mirrors in fitting rooms are beginning to make inroads and have become virtual reality's strong point. This is the case, for example, of the company from Alicante Atlantis VR, which combines body recognition technologies with artificial vision and a 3D camera. The proposal not only includes an AR mirror in which the consumer can get an idea of how the dress would fit, but also adapts the design to the consumer's body and reproduces and the fall and movement of the fabric the garment is made of in sync with the user's movements.

This interactive element features prominently in the La Belle Couture Weddings smart store that offers both brides and grooms a personalized and luxury shopping experience at its flagship store in Tanjong Pagar, the business and commercial center of Singapore.

Smart mirror in La Belle Couture Weddings, Singapore

In addition, the spacious and renovated fitting rooms welcome visitors and provide a comfortable and intimate environment where the FXMirror virtual mirror allows users to try on more than 15 wedding dresses (of the 700 available) in about 25 minutes.

In the case of New York firm Rebecca Minkoff, they decided to invest in a total transformation of their boutique in New York's SoHo last winter, giving a leading role to interactive mirrors and the option of self-checkout through which consumers can choose, try on and pay for garments without intermediaries or employees and from any point in the store.

Rebecca Minkoff Boutique

What main advantage do new technologies provide retailers with? In addition to offering a unique and personalized experience to its consumers, encouraging loyalty, the data collection is focused, defining and specifying the tastes and preferences of the users who come through the boutique. A source of information and personalization that is touted to be the future for the retail world, and of course, for the bridal sector.

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